Agenda Event Schedule
EIMS provides a great platform for you to meet the digital marketing experts. Join us and attend to communicate the kinds of important sights into advancing technology, marketing strategies & digital marketing trends.
Three track of programmes will be on-going concurrently on 8 August 2019. Attendees can choose their favourite speaking sessions to join. Feel free to switch in between!
Registration & Networking
Grab your conference passes & coffee. It’s gonna be a long day!
Chan Kee Siak, Founder & CEO of Exabytes Group
Opening Keynote at Digital conf
Edmon Chung, CEO, DotAsia Organisation
Building your Asian digital identity: From user experience moments to brand identity
Capturing Asia's immensely diverse and rapidly expanding market will both be important and challenging. This session will explore how you can build your brand's digital identity through key moments of user experience, starting with domain names.
Carliff Rizal Carleel, CEO & Co-Founder, Automate Malaysia
Drive businesses growth by leveraging AI and real-time marketing power
The topic covers the technical and cultural forces shaping AI technology and see examples of organizations that are able to successfully use data to open up new product and business growth opportunities.
Quick Refresh
Take a break and some coffee sip
Nakata, CEO, Interspace Digital Malaysia Sdn. Bhd.
Enhance your business cost-efficiently with KOLs & affiliates
Scale your business with strong revenue & lead driving channel. How to generate better user engagement through affiliate marketing? Dawn of digital entrepreneurship are coming to emerge.
The 2019 top digital marketing trends that will shape your business in Malaysia
Digital marketing has no signs of slowing down or stopping, which is why we are focused on strengthening the marketing effort. This panel will cover the trends that you can expect to see in 2019.
Khushboo Nangalia, Founder & CEO, BEYOND99 (Moderator)
Nakata, CEO, Interspace Digital Malaysia Sdn. Bhd.
Emily Tan, Marketing Lead, Malaysia, Klook
Dr. A.J Minai, Co-Founder & Chief Marketing Officer, Subture: The Brand Storytelling Agency
Rachel Tan, Marketing Lead, Shopee Malaysia
Lunch & Networking
Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!
Yuvha Dharshini, Account Manager of Tech & Telco, Google
How to drive e-commerce with Google and YouTube
Learn the tips and tricks on how to transform your eCommerce business using new, innovative solutions from Google & YouTube.
Allan Phang, Head of Esports, AirAsia
How AirAsia Allstars created internal and external awareness on Esports
Allan Phang is AirAsia's Head of Esports and tasked by the co-founders of AirAsia, Tan Sri Dr. Tony Fernandes and Datuk Kamarudin Meranun to spearhead AirAsia’s overall esports strategic initiatives. The topic covers how AirAsia penetrated the esports space via a unique strategy.
Eddy Han, Country General Manager, Shopback Malaysia
How do we get people to shop, save, and come back?
Do people respond to your marketing content? Join Eddy to understand how ShopBack - the No.1 cashback site in Malaysia - uses content to get customers onboard, what type of content works and what's important to improve cost efficiency.
Quick Refresh
Take a break and some coffee sip
Data-driven marketing in 2019: Bigger, faster and better
Everyone knows data-driven marketing strategy is critical for any organization. But what does data-driven marketing mean to marketers in 2019?
Sunny Ooi, Founder & CEO, ClickAsia Malaysia & Singapore (Moderator)
Christopher Lowe, Senior Account Manager, Insider
Chan Kin Peng, Founding Partner, Kasatria Technologies
JiongHan Ng, Founder, Novocall
Stephanie Caunter, Head of Marketing, adaAsia
Abishek Murthy, Head - Product Marketing, Freshworks Inc
Simplifying your support - Learning from history of customer support and how support helps marketing
Looking at customer support from the time of romans to how it has evolved and what effect it has on marketing.
Desmond Ngai, Senior Vice President, Global Alliances, WebTVAsia
Multi platform video strategies: The creator & creative driven approach
WebTVAsia creates and curates various multi platform video campaigns with MNC brands in Asia. Two prime success factors: creator and creativity will be shared in form of case studies.
The power of short-form video for marketing at Digital Conf
This panel will show how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.
Nicholas Sagau Tony Ngimat, Group General Manager, Media Prima Digital (Moderator)
Desmond Ngai, Senior Vice President, Global Alliances, WebTVAsia
Vincent Pang, Senior Sales Manager (Malaysia), Unruly
Surayot Aimlaor, Head of Brand Marketing-TikTok SEA, TikTok Pte Ltd
Registration & Networking
Grab your conference passes & coffee. It’s gonna be a long day!
Chan Kee Siak, Founder & CEO of Exabytes Group
Opening Keynote at Digital conf
Meredith Wallace, Business Development Lead, Google
Storytelling on Digital
Building your brand on digital - More than 85% of Malaysians are online today, making digital a great way to connect with your next customer. In this session, we will cover how to build your brand and grow your business with online advertising.
Roberto Cumaraswamy, CMO, robertocumaraswamy.com
Storytelling - The secret of crazy successful digital marketing and HOW to do it
Most businesses make ONE critical mistake that costs them alot of missed sales: they don't clearly explain what their company does in a manner that that will excite the prospect to take action with them.
In this talk, let's discover the key story points we all respond to, what really motivates us to buy, how to craft your company's message into an action driving statement and how to translate that for crazy successful digital marketing.
Quick Refresh
Take a break and some coffee sip
Joel Ong, Head of Department, AnyMind Group
Bvern Yip, Senior Influencer Marketing Strategist, AnyMind Group
Influencer marketing success stories
Bridging the gap between influencer and programmatic marketing with a robust AI capacity.
Christopher Lowe, Senior Account Manager, Insider
Creating Amazon, Whatsapp, Netflix and Instagram-like customer experiences
Every brand has a story to tell. How do you tell yours?
Lunch & Networking
Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!
Tran Ngoc Tuan Anh, Founder & CEO, Meta Box
Using WordPress As An Ultimate Tool For Your Marketing Plan: Techniques and Tools
The topic covers the power of WordPress as a complete marketing suite for all your needs. It will show you how to use WordPress to build your website, landing pages, generate leads, tracking conversions, and integrate with other marketing tools.
Fredrick Johnson Lawerance, Product Consultant, Freshworks Inc
Improve your customer experience
Demonstrating a demo on customer experience can be improved to help businesses boost up their revenue.
Content strategies that will drive growth in 2019
Everyone knows content is king. How do we create content strategies that are engaging and lead more traffic?
Karamjit Singh, Founder & CEO, Digital News Asia (Moderator)
Sharmeen Looi, Co-founder, Shopback Malaysia
Wong Weng Wai, Marketing Manager, iCar Asia
Jeremy Chew, Head of Content Marketing Malaysia, iPrice Group
Suresh Sakadivan, Regional Head of CRM, Fave
Quick Refresh
Take a break and some coffee sip
Sam Suresh, Founder, MU DOT MY
Building website with WordPress drag and drop page builder
With the new editor Gutenberg, the entire editing experience has been rebuilt for media-rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living. This talk will walk you through some basic and advanced features of page builders in WordPress.
Nowrid Amin, Digital Marketing Specialist, IQI Global
The best growth hacking guide to boost conversions
Whether you’re brand new or have been in business for a while, growth is essential if you’re to thrive. Businesses that don’t grow soon disappear. These days, successful startups and companies are using growth hacking strategies to fast-track their success. In this session, we’re going to walk you through growth hacking techniques, strategies, tools, and examples you can use to quickly rise to success.
Jay Sudowski, CEO, Handy Sends
Operation Inbox: How to dramatically improve getting your marketing emails delivered to where they matter – the Inbox
Even if you have the most perfectly crafted marketing message, with a compelling message or offer and an impossible to refuse call to action, it doesn’t matter if your message doesn’t get into the recipients Inbox. Learn about technical and non-technical factors that determine if your email marketing messages end up in the Inbox not. Attendees will come away from the session with a clear understanding on how to improve the Inbox delivery rate for the marketing emails that they send.
The power of short-form video for marketing at Digital Conf
This panel will show how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.
Nicholas Sagau Tony Ngimat, Group General Manager, Media Prima Digital (Moderator)
Desmond Ngai, Senior Vice President, Global Alliances, WebTVAsia
Vincent Pang, Senior Sales Manager (Malaysia), Unruly
Surayot Aimlaor, Head of Brand Marketing-TikTok SEA, TikTok Pte Ltd
Registration & Networking
Grab your conference passes & coffee. It’s gonna be a long day!
Chan Kee Siak, Founder & CEO of Exabytes Group
Opening Keynote at Digital conf
Ashley Ong, Trainer of Mahir Digital Bersama Google
Reach your customers online
This session will cover the practical steps you can take to help get your business on Google Search & Maps and be found online by new customers. We'll also take you through how online advertising can help you connect with more customers.
Quick Refresh
Take a break and some coffee sip
Ashley Ong, Trainer of Mahir Digital Bersama Google
Social media strategy for business
Social media is a large part of the digital experience. Learn how to create engaging content for social media, and how to communicate to an ever-evolving audience online.
Lunch & Networking
Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!
Gowri Vellasamy, Head of SME, TIME dotCom
Shape Up or Ship Out
Digitalisation is the key in sustaining and growing your businesses. This topic will cover the current state of technology, the importance of digitalisation to your company and the potential risks of not going digital.
Joe Tan, Founder & CEO, Heytool.ai
A.I. Marketing - Internet to erupt! We spend more or less in advertising cost?
AI marketing can let you know :
- Who click your post at Facebook or others channels
- Who view your post
- Who view your products
- Who are your clients
- Who has the highest deal rate
- Can interact and chat directly without adding friends
Driving technology for leading brands Sponsors & Partners
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