Agenda Event Schedule

EIMS provides a great platform for you to meet the digital marketing experts. Join us and attend ​to communicate the kinds of important sights into advancing technology, marketing strategies & digital marketing trends.

Three track of programmes will be on-going concurrently on 8 August 2019. Attendees can choose their favourite speaking sessions to join. Feel free to switch in between!

0800 - 0915 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM

Opening Keynote at Digital conf

Speaker: Chan Kee Siak, Founder & CEO of Exabytes Group

1005 - 1035 AM Presentation

Thrived connected in a mobile world

Speaker: Facebook

1040 - 1110 AM Presentation
speaker-1

Edmon Chung, CEO, DotAsia Organisation

Building your Asian digital identity: From user experience moments to brand identity

Capturing Asia's immensely diverse and rapidly expanding market will both be important and challenging. This session will explore how you can build your brand's digital identity through key moments of user experience, starting with domain names.

1110 - 1120 AM

Quick Refresh

Take a break and some coffee sip

1120 - 1150 AM Presentation
speaker-1

Carliff Rizal Carleel, CEO & Co-Founder, Automate Malaysia

Drive businesses growth by leveraging AI and real-time marketing power

The topic covers the technical and cultural forces shaping AI technology and see examples of organizations that are able to successfully use data to open up new product and business growth opportunities.

1155 - 1225 PM Fire drill

The 2019 top digital marketing trends that will shape your business in Malaysia

Digital marketing has no signs of slowing down or stopping, which is why we are focused on strengthening the marketing effort. This panel will cover the trends that you can expect to see in 2019.


Khushboo Nangalia, Founder & CEO, BEYOND99 (Moderator)

Nakata, CEO, Interspace Digital Malaysia Sdn. Bhd.

1225 - 1330 PM

Lunch & Networking

Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!

1330 - 1400 PM Presentation

How to rank higher than No.1 on Google

The topic covers the info on the different types of featured snippets and why they are important, strategies to optimize your chances of appearing in them, as well as provide an understanding of how featured snippets tie into voice search.

1405 - 1435 PM Presentation
speaker-1

Allan Phang, Head of Esports, AirAsia

How AirAsia Allstars created internal and external awareness on Esports

Allan Phang is AirAsia's Head of Esports and tasked by the co-founders of AirAsia, Tan Sri Dr. Tony Fernandes and Datuk Kamarudin Meranun to spearhead AirAsia’s overall esports strategic initiatives. The topic covers how AirAsia penetrated the esports space via a unique strategy.

1440 - 1510 PM Presentation
speaker-1

Eddy Han, Country General Manager, Shopback Malaysia

How do we get people to shop, save, and come back?

Do people respond to your marketing content? Join Eddy to understand how ShopBack - the No.1 cashback site in Malaysia - uses content to get customers onboard, what type of content works and what's important to improve cost efficiency.

1510 - 1520 PM

Quick Refresh

Take a break and some coffee sip

1520 - 1550 PM Fire Drill

Data-driven marketing in 2019: Bigger, faster and better

Everyone knows data-driven marketing strategy is critical for any organization. But what does data-driven marketing mean to marketers in 2019?


Sunny Ooi, Founder & CEO, ClickAsia Malaysia & Singapore (Moderator)

Christopher Lowe, Senior Account Manager, Insider

Chan Kin Peng, Founding Partner, Kasatria Technologies

Raushida Vasaiwala, General Manager, Celtra, Inc.

Stephanie Caunter, Head of Marketing, ada

1555 - 1620 PM Presentation

How to drive e-commerce with Google and YouTube

Speaker: Yuvha Dharshini, Account Manager of Tech & Telco, Google

1625 - 1655 PM Presentation
speaker-1

Desmond Ngai, Senior Vice President, Global Alliances, WebTVAsia

Ultimate ways brands can boost sales with Youtube

1700 - 1730 PM Fire Drill

The power of short-form video for marketing at Digital Conf

This panel will show how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

0800 - 0915 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM

Opening Keynote at Digital conf

Speaker: Chan Kee Siak, Founder & CEO of Exabytes Group

1005 - 1035 AM Workshop

Short-form video marketing on Google & Youtube

Speaker: Meredith Wallace, Business Development Lead, Google

1040 - 1110 AM Workshop
speaker-1

Roberto Cumaraswamy, CMO, robertocumaraswamy.com

Storytelling - The secret of crazy successful digital marketing and HOW to do it

Most businesses make ONE critical mistake that costs them alot of missed sales: they don't clearly explain what their company does in a manner that that will excite the prospect to take action with them.
In this talk, let's discover the key story points we all respond to, what really motivates us to buy, how to craft your company's message into an action driving statement and how to translate that for crazy successful digital marketing.

1110 - 1120 AM

Quick Refresh

Take a break and some coffee sip

1120 - 1150 AM Workshop
speaker-1

Joel Ong, Head of Department, AnyMind Group

Bvern Yip, Senior Influencer Marketing Strategist, AnyMind Group

Influencer marketing success stories

Bridging the gap between influencer and programmatic marketing with a robust AI capacity.

1155 - 1225 PM Workshop
speaker-1

Christopher Lowe, Senior Account Manager, Insider

Creating Amazon, Whatsapp and Instagram-like customer experiences

Every brand has a story to tell. How do you tell yours?

1225 - 1330 PM

Lunch & Networking

Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!

1330 - 1400 PM Workshop
speaker-1

Tran Ngoc Tuan Anh, Founder & CEO, Meta Box

Using WordPress As An Ultimate Tool For Your Marketing Plan: Techniques and Tools

The topic covers the power of WordPress as a complete marketing suite for all your needs. It will show you how to use WordPress to build your website, landing pages, generate leads, tracking conversions, and integrate with other marketing tools.

1405 - 1435 PM Workshop

Building customer relationships through micro-moments with marketing & CRM trends

Speaker: Freshworks

1440 - 1510 PM Fire drill

Content strategies that will drive growth in 2019

Everyone knows content is king. How do we create content strategies that are engaging and lead more traffic?


Sharmeen Looi, Co-founder, Shopback Malaysia

Wong Weng Wai, Marketing Manager, iCar Asia

Jeremy Chew, Head of Content Marketing Malaysia, iPrice Group

1510 - 1520 PM

Quick Refresh

Take a break and some coffee sip

1520 - 1550 PM Workshop
speaker-1

Sam Suresh, Founder, MU DOT MY

Building website with WordPress drag and drop page builder

With the new editor Gutenberg, the entire editing experience has been rebuilt for media-rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living. This talk will walk you through some basic and advanced features of page builders in WordPress.

1555 - 1620 PM Workshop
speaker-1

Nowrid Amin, Digital Marketing Specialist, IQI Global

The best growth hacking guide to boost conversions

Whether you’re brand new or have been in business for a while, growth is essential if you’re to thrive. Businesses that don’t grow soon disappear. These days, successful startups and companies are using growth hacking strategies to fast-track their success. In this session, we’re going to walk you through growth hacking techniques, strategies, tools, and examples you can use to quickly rise to success.

1625 - 1655 PM Workshop

Create email marketing campaign with 80% of open rate

1700 - 1730 PM Workshop

The power of short-form video for marketing at Digital Conf

This panel will show how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

0800 - 0915 AM

Registration & Networking

Grab your conference passes & coffee. It’s gonna be a long day!

0930 - 1000 AM

Opening Keynote at Digital conf

Speaker: Chan Kee Siak, Founder & CEO of Exabytes Group

1005 - 1110 AM Workshop
speaker-1

Ashley Ong, Trainer of Mahir Digital Bersama Google

Reach your customers online

This session will cover the practical steps you can take to help get your business on Google Search & Maps and be found online by new customers. We'll also take you through how online advertising can help you connect with more customers.

1110 - 1120 AM

Quick Refresh

Take a break and some coffee sip

1120 - 1225 PM Workshop
speaker-1

Ashley Ong, Trainer of Mahir Digital Bersama Google

Social media strategy for business

Social media is a large part of the digital experience. Learn how to create engaging content for social media, and how to communicate to an ever-evolving audience online.

1225 - 1330 PM

Lunch & Networking

Eat all you can for this long day. Don't forget to visit the exhibitors & exchange cards!

Driving technology for leading brands Sponsors & Partners

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